With its offbeat sense of humor, the justWink greeting card line is very much in line with my sensibilities as a 24-year-old creative who lives in his mother’s basement (after having graduated college, of course). I love justWink’s YouTube campaign, using humor writing to connect the viral video phenomenon with greeting cards.

I was inspired to conceptualize a Congratulations on Your Pregnancy Card in the justWink voice— a voice that does not sugarcoat.